Our story.
Live Better. Wine Better.
TOASST was born out of a desire to open up the world of wine to those who want to live, learn and wine better. As founders who grew up with parents who thought we spent too much time learning about wine, we want to help others share the same joy we feel when discovering new wines.
We’re passionate about the winemakers and wines we represent. Through thoughtful selections and down-to-earth recommendations, we aim to be your neighborhood sommelier by offering beautiful wines meant for everyday drinking, delivered seamlessly, direct to your door.
a glass (or several)
of wine…
Americans by birth, founders Christina and Amy’s paths converged in Hong Kong at a wine tasting at Michelin-starred Caprice. Communications specialists by day and wine lovers in the afterhours, Amy and Christina found that they had much in common. At the time, Amy was the Director of Communications at Four Seasons Hong Kong, following a long career in the wine and beverage industry. Christina is a contributing writer to Lifestyle Asia and Foodie Magazine while recently attaining WSET Level 3 certification.
Hong Kong is a collectors’ paradise with no shortage of rare wines. Yet for busy individuals who know what they like to drink but don’t have the time (or bank account!) to collect labels and drink like a pro, there is a world of rich stories and delicious wine at affordable prices - just waiting to be uncorked. After years of giving recommendations and even ordering wine for friends, we realised there had to be a better way to help real people who are short on time drink better wine. Then along came TOASST.
to Experience Wine.
TOASST is redefining the wine experience, one box at a time. We source wines from around the world focusing on small producers, up and coming wine regions, and lesser known varietals. These restaurant quality selections are brought to our members seamlessly to your door, with 6 bottles delivered monthly or quarterly. In addition to our popular club, we offer single TOASST boxes with seasonal selections and gift packages at our Wine Shop. Through our knowledge of wines, extensive distributor networks and industry partners, every box comes with wines you can trust to be delicious.
Connect with us
Part of the joy of wine is the story that comes with every bottle. We continue to be amazed by the ability of wine to transport us through its geography, history and culture with one sip. These are the stories that we want to share with every TOASST box since wine is more fun when shared with the people you love.
A Happy Beginning
In some ways, our parents were our first audience! What seemed like too much time thinking about wine back then, today involves happy moments spent sipping and tasting together with old and new friends alike.
